Content Ideas & Topics

Comprehensive content calendar for TTF's digital marketing

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📸 Static Image Content Ideas

Product Showcases

  • Close-up shots of tyre tread patterns
  • Before/after tyre comparisons
  • New stock arrivals
  • Premium vs budget tyre visual guides
  • Tyre size comparison charts

Shop & Team Photos

  • Team member spotlights
  • Workshop in action shots
  • Customer service moments
  • Shop exterior/interior tours
  • Equipment and tools showcase

Educational Infographics

  • Tyre rotation patterns guide
  • When to replace tyres checklist
  • Tyre pressure guidelines
  • Understanding tyre specifications
  • Safety tips for different road conditions

Customer Features

  • Customer car transformations
  • Testimonial quote cards
  • 5-star review highlights
  • Customer of the month
  • Fleet service showcases

Promotional Graphics

  • Weekly special announcements
  • Bundle deal graphics
  • Discount code reveals
  • Limited time offers
  • Public holiday promotional banners

Brand Building

  • TTF history milestones
  • Community involvement photos
  • Australian awards and certifications
  • Partnership announcements
  • Environmental initiatives

🎬 Instagram Reels & Short Videos (15-60 seconds)

Quick Tips Series

  • How to check tyre pressure in 30 seconds
  • The penny test for tread depth
  • Reading tyre sidewall markings
  • Quick tyre inspection guide
  • Emergency tyre change basics
15-30 seconds

Satisfying Content

  • Tyre mounting process timelapse
  • Wheel balancing in action
  • Perfect wheel alignment footage
  • New tyre peeling protective film
  • Before/after wheel cleaning
15-45 seconds

Behind the Scenes

  • Day in the life of TTF technician
  • Morning shop opening routine
  • Speed challenge: fastest tyre change
  • Team member introductions
  • Workshop tour highlights
30-60 seconds

Customer Reactions

  • First reaction to new tyres
  • Happy customer testimonials
  • Surprise upgrade reveals
  • Kids picking parents' tyres
  • Customer Q&A snippets
20-40 seconds

Product Comparisons

  • Budget vs premium tyre test
  • All-terrain vs highway tyres for Australia
  • Noise level comparisons
  • Grip test demonstrations
  • Durability showcases
30-60 seconds

Trending Challenges

  • Tyre knowledge quiz
  • Guess the tyre brand challenge
  • Fastest wheel removal contest
  • TTF team challenges
  • Customer trivia games
15-45 seconds

📹 YouTube Long-Form Videos (2-10 minutes)

Educational Series

  • Complete tyre buying guide
  • Understanding 4WD tyre requirements for Australian conditions
  • How tyres are manufactured
  • Tyre maintenance masterclass
  • Reading tyre wear patterns
5-10 minutes

Shop Tours & Services

  • Full TTF shop walkthrough
  • Service process from start to finish
  • Meet the team interviews
  • Equipment and technology showcase
  • Customer journey experience
3-7 minutes

Product Reviews

  • Top 5 tyres for Australian SUVs
  • Best value tyres in Australia
  • Performance tyre comparisons
  • New product line introductions
  • Customer choice awards
4-8 minutes

How-To Tutorials

  • DIY tyre pressure monitoring
  • Changing a spare tyre safely
  • Tyre rotation at home
  • Identifying tyre problems
  • Preparing tyres for Australian road trips
3-6 minutes

Customer Stories

  • Fleet management case studies
  • Long-term customer interviews
  • Before/after transformations
  • Emergency rescue stories
  • Community partnership features
2-5 minutes

Industry Insights

  • Latest tyre technology explained
  • Australian road safety updates
  • Electric vehicle tyre requirements in Australia
  • Environmental initiatives at TTF
  • Australian tyre market trends
5-10 minutes

📅 Sample Monthly Content Calendar

Week 1

Theme: Safety First

  • 📸 Tyre safety checklist infographic
  • 🎬 Quick tyre inspection reel
  • 📹 Complete safety guide video

Week 2

Theme: Product Spotlight

  • 📸 New stock arrivals
  • 🎬 Tyre comparison reel
  • 📹 Top 5 tyres review

Week 3

Theme: Customer Focus

  • 📸 Customer testimonials
  • 🎬 Happy customer reactions
  • 📹 Customer story feature

Week 4

Theme: TTF Team & Services

  • 📸 Team member spotlight
  • 🎬 Behind the scenes reel
  • 📹 Shop tour video

💡 Content Production Tips

Best Practices for TTF Staff

  • Shoot videos in landscape mode
  • Ensure good lighting (natural light preferred)
  • Keep camera steady (use tripod if available)
  • Capture multiple angles of the same subject
  • Record ambient workshop sounds for authenticity
  • Get customer permission before filming

Content Collection Checklist

  • Weekly photo batch (10-15 images)
  • 2-3 short video clips per week
  • 1 longer video opportunity monthly
  • Customer testimonial recordings
  • Special promotion announcements
  • Team celebration moments

Engagement Boosters

  • Ask questions in captions
  • Create polls and quizzes
  • Share user-generated content
  • Respond to comments promptly
  • Use Australian location tags consistently
  • Include clear calls-to-action

Ready to Start Creating Content?

These ideas provide months of engaging content for TTF's digital presence

Contact us at: vk@edeal.com.au | 0411 029 850